Analytics Insights

In today’s data‑driven world, understanding the true return on investment (ROI) from your marketing efforts is crucial for making informed decisions and optimizing campaigns. With multiple touch...

When it comes to understanding customer behavior over time, cohort analysis is one of the most valuable tools a business can use. Rather than grouping all users into one big pool, cohort analysis...

If you’re in marketing, sales, or business strategy, you've probably heard people talk about “LTV to CAC” — but what does it really mean, and why should you care?...

Google Analytics 4 (GA4) continues its rapid evolution, and 2025 has already delivered a wave of updates aimed at improving usability, automation, and data clarity. From long-awaited annotations to AI...

If you’re running a business in 2025 and still relying on basic analytics dashboards, you’re missing a big part of the picture. Google Analytics 4 (GA4) is more than just the replacem...

Google Analytics 4 (GA4) isn’t just a rebrand of Universal Analytics (UA) it’s a complete shift in how we track, interpret, and act on user data. For digital marketers, that change is more...

In 2025, data-driven decision-making is no longer optional it’s the backbone of successful businesses, digital marketing campaigns, and online growth strategies. And at the heart of this transfo...

Understanding how users interact with your website is at the heart of every successful digital strategy. Whether you're running a blog, an e-commerce store, or a corporate site, knowing what visitors ...

In today’s fast-paced digital marketing world, data is everything. But raw data alone isn’t enough what matters is how well you can understand and act on it. That’s where Google Anal...