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Marketing Strategies

Analytics & Insights

How to Configure Attribution Models in GA4 to Reveal Real ROI

byMusharaf Baig

28 November 2025

Event-Based Tracking in GA4: Smarter Attribution for Marketers

byFatima

8 September 2025

Universal Analytics served marketers for more than a decade, but it wasn’t built for today’s multi-device, multi-channel world. Back then, most users were browsing websites on desktops, an...