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When it comes to understanding customer behavior over time, cohort analysis is one of the most valuable tools a business can use. Rather than grouping all users into one big pool, cohort analysis...

Cricket fans, marketers, and publishers alike — we’re entering a pivotal era. The Google Chrome browser’s long‑anticipated retirement of third‑party cookies has shifted yet again. Wh...

YouTube isn’t just the world’s second-largest search engine—it’s also one of the most powerful global advertising platforms. With over 2.7 billion active users across 100+ coun...

Are your ads bringing in clicks — but not results? You’re not alone....

If you’re in marketing, sales, or business strategy, you've probably heard people talk about “LTV to CAC” — but what does it really mean, and why should you care?...

Google has rolled out a significant update to its Display & Video 360 (DV360) API, introducing several enhancements that expand advertiser capabilities and improve campaign management efficiency a...

In a landmark move for the advertising and developer ecosystem, Google has open-sourced its Model Context Protocol (MCP) Server for the Google Ads API — a release that brings artificial intellig...

Google Ads is turning 25 — and the tech giant is celebrating not just a milestone, but a transformation that redefined digital marketing forever....

In a world where data privacy regulations are tightening, browsers are blocking third-party cookies, and ad blockers are growing more aggressive, traditional client-side tagging is hitting serious lim...