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Google has rolled out a significant update to its Display & Video 360 (DV360) API, introducing several enhancements that expand advertiser capabilities and improve campaign management efficiency across YouTube and Demand Gen. The latest release focuses on asset management, ad policy transparency, and structured data support, marking another step forward in Google’s ongoing effort to unify its advertising platforms and streamline how marketers build, review, and optimize campaigns programmatically.
Advertisers can now create and retrieve assets directly through the DV360 API, a long-requested feature that simplifies creative management for YouTube and Demand Gen campaigns. Previously, these workflows often required manual uploads or coordination through the platform interface. With this new capability, developers and marketing teams can now integrate asset handling directly into automated pipelines — improving version control, scaling creative testing, and reducing manual work.
This enhancement gives brands more flexibility when managing video, image, and other creative assets used across Google’s ad surfaces. It also enables faster deployment of campaign variations and testing for performance optimization.
The update also introduces API-level access to Demand Gen AdGroupAd resources, allowing advertisers to query and retrieve detailed ad data for analysis, auditing, or integration with reporting systems. This improvement is particularly useful for performance teams managing large, multi-account structures. By pulling Demand Gen AdGroupAd information directly into internal dashboards, teams can better evaluate ad performance and optimize creative strategies at scale.
A new ad policy field has been added to AdGroupAd resources, giving advertisers visibility into policy reviews and appeal options for both YouTube and Demand Gen ads. This feature reflects Google’s broader move toward transparency in automated advertising systems. With policy review information now accessible via API, advertisers can identify compliance issues faster, resolve restrictions efficiently, and maintain campaign uptime.
The adpolicy field exposes the review status and provides guidance for submitting appeals — a valuable addition for teams managing high volumes of ad variations, where even minor policy flags can impact launch timelines.
To ensure compatibility with evolving data standards, this release also includes support for Structured Data Files (SDF) versions 9.1 and 9.2. These updates improve how large-scale campaign data can be exchanged, analyzed, and synced across platforms.
SDF files remain a cornerstone of advanced campaign management in DV360, allowing advertisers to manage thousands of entities efficiently. The latest versions bring improved schema consistency and expanded support for new campaign types.
Collectively, these updates enhance flexibility, automation, and control within the Display & Video 360 ecosystem. The ability to handle assets directly, retrieve Demand Gen data, and view ad policy statuses through the API empowers advertisers to integrate deeper with Google’s ad stack — reducing reliance on manual workflows.
For developers, the update presents new opportunities to streamline production pipelines and build smarter custom tools on top of DV360’s infrastructure. Marketing teams can now execute faster, more transparent, and more data-driven campaigns.
Before leveraging these new features, Google advises updating your client library to the latest version to ensure full compatibility. A complete list of enhancements and detailed technical documentation is available in the Display & Video 360 API Release Notes. Advertisers or developers needing implementation support can reach out through the Display & Video 360 API Technical Support contact form.
The October update underscores Google’s continued investment in automation, transparency, and advertiser control. By bridging data management and creative workflows, the Display & Video 360 API continues to evolve as a core tool for advanced digital marketers seeking speed, scale, and precision.
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Waqar Azeem is a digital marketing and web development specialist who bridges the gap between marketing and engineering. On the marketing side, he works extensively with Google Ads, Google Merchant Center, and Google Analytics — managing campaigns, product feeds, and conversion tracking to help businesses grow their online visibility and sales. On the development side, he builds and maintains web applications using Yii2 and Next.js, giving him a rare ability to handle both the technical infrastructure and the marketing performance of a website. This combined skill set lets him approach projects holistically, ensuring that what gets built is also built to perform.
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