In the fast-paced world of digital marketing, timing is everything. Whether you're nurturing leads, re-engaging lost customers, or simply delivering valuable content sending the right email at the right moment can make all the difference. But w...
Universal Analytics served marketers for more than a decade, but it wasn’t built for today’s multi-device, multi-channel world. Back then, most users were browsing websites on desktops, and attribution models like “Last Click”...
If you own a website, chances are you’ve heard about Google Analytics 4 (GA4). It’s the latest version of Google’s powerful web analytics tool, and it has officially replaced Universal Analytics (UA). Whether you run a personal blog...
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