Universal Analytics

Google Analytics 4 (GA4) has quickly become the go-to analytics tool for businesses, marketers, and website owners. With its advanced tracking features and event-based data model, GA4 offers a more de...

In the fast-paced world of digital marketing, timing is everything. Whether you're nurturing leads, re-engaging lost customers, or simply delivering valuable content  sending the right email at t...

Universal Analytics served marketers for more than a decade, but it wasn’t built for today’s multi-device, multi-channel world. Back then, most users were browsing websites on desktops, an...

If you own a website, chances are you’ve heard about Google Analytics 4 (GA4). It’s the latest version of Google’s powerful web analytics tool, and it has officially replaced Univers...